Griffin | Entrepreneurship
 
Resume Table of Contents  

Entrepreneurship

Business Plan
Operations

 
State Standards
 
  • E 1.1 Content Standard: Students understand business’s responsibility to know, abide by, and enforce laws and regulations that affect business operations and transactions
  • E 1.1.1 Describe legal issues affecting businesses (BA:053) (SP)
  • E 1.1.2 Select form of business ownership (BL:006) (ON)

  • E 2.1 Content Standard: Students acquire functional knowledge of distribution.
  • E 2.1.1 Coordinate distribution with other marketing functions (DS:048) (SP)
  • E 2.1.2 Explain the nature of channel-member relations (DSL049) (SP)
  • E 2.1.3 Explain the nature of channel strategies (DS:028) (MN)
  • E 2.1.4 Select channels of distribution (DS:050) (MN)

  • E 6.1 Content Standard: Students understand the tools, techniques, and systems that businesses use to plan, staff, lead, and organize its human resources.
  • E 6.1.1 Identify the components of human resource management
  • E 6.1.3 Determine hiring needs (HR:353)(MN)
  • E 6.1.6 Select and hire new employees (HR:356) (MN)

  • E 8.1 Content Standard: Students understand the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.
  • E 8.1.1 Establish operating procedures (OP:022) (MN)
  • E 8.1.3 Explain the nature of overhead/operating costs (MN:081) (SP)
  • E 8.1.4 Set marketing goals and objectives (IM:242) (MN)
  • E 8.1.6 Understand inventory procedures used by small businesses
  • E 8.1.7 Control use of supplies (MN:156) (SU)
  • E 8.1.12 Develop strategies to protect workplace security (OP:014) (ON)

  • E 9.3 Content Standard: Students understand the functions involved in planning and organizing a business.
  • E 9.3.4 Create an organizational chart
  • E 9.3.7 Describe factors to consider when selecting vendors
Chapter Objectives
 

Student will:

  • Determine the positions/employee's your business needs.
  • Recruit, interview, and select an employee.
  • Consider alternatives to hiring permanent staff.

  • Develop details of a business/product/service. (suppliers, inventory)
  • Develop pricing and promotion plans.
1. Operations Outline
 
  • Proposed Organization - People
    • Start Up Steps
    • Hiring Employees
    • Interview Questions Article
    • planned personnel needs
    • proposed staffing to handle managerial, financial, marketing, legal, production (if applicable) functions; proposed organization chart, brief job descriptions
  • Proposed Business - Product/Service
    • Details of business/product/service proposed
    • potential suppliers, manufacturing plans, inventory policies, if applicable
    • If the business is a service business, appropriate information about plans to provide the service, including necessary supplies.
  • Proposed Strategies - Promotion (Pricing & Marketing)
    • Proposed pricing policy; what currency will be used; costs, markups, markdowns, relation to competition
    • factors that could affect the price of the product/service (i.e. competition, political conditions, taxes, tariffs, transportation costs)
    • Proposed promotional program
    • promotional activities
    • media availability, costs, one-year promotional plan outline
2. Proposed Organization - People
 

Hiring Power Point

  • Proposed Organization
    • Start Up Steps
    • Hiring Employees
    • Interview Questions Article
    • planned personnel needs
    • proposed staffing to handle managerial, financial, marketing, legal, production (if applicable) functions; proposed organization chart, brief job descriptions
2B.

Proposed Organization - Business Plan - HOMEWORK

Add Section A to the document above that outlines the following information for your business plan. Use the linked sample. Match heading and sub-headings from the contest guidelines.

Include:

  • Name, Period, Date
  • Business Name, Product or Service

IV. Planned Operation of the Proposed Business/Product/Service

A. Proposed organization

Note: Business ownership and rationale not needed IF included in the introduction.

    1. Type of business ownership and rationale (cut and paste from the company description);
    2. advantages/disadvantages of the type of ownership selected;

    3. start-up steps to form the business (see example and lest from the power point);
    4. planned personnel needs (include job descriptions) ;
    5. proposed staffing to handle managerial, financial, marketing, legal, production (if applicable) functions; proposed organization chart, brief job descriptions.

      org

      (Click for larger image)

    Indy Sola Org Chart

    (Click for larger image)

    McDChart

    (Click for larger image)

3.

Proposed Business - Product/Service

Business Detail and Supplier Power Point

  • What do you need to open
  • Create a list of items
  • Start Up Expenses
  • Identify suppliers
  • Evaluate proposals
  • Standard List
  • Reorder Point
 

Start Up Costs - Business Plan - HOMEWORK

Start Up Costs

Create a document that outlines the following information for your business plan.  Match heading and sub-headings from the contest guidelines. Include:

  • Name, Period, Date
  • Business Name, Product or Service
  1. smReview the:
    1. Language Links Example to start to get an idea of all the things you need for your business.
    2. Start Up Cost Template (other examples are available online)

  2. Create your own list of everything you need to open on Day 1 in the Capital Equipment section. Be specific and include prices.

This is one of the most important documents you can create for your business. The more accurate the list is, the greater your odds for success!

Note: We will complete the Start up template in the next chapter.

3B.

Proposed Business/product/service - Business Plan - HOMEWORK

table resturant ltrhd

stools couch

Firefly

tijuana flats

App-Mockup

Add Section B to the document above that outlines the following information for your business plan.  Use the linked sample. Match heading and sub-headings from the contest guidelines.

Include:

B. Proposed business/product/service

  1. Details of business/product/service proposed; (Narrative of what you need to open)
  2. potential suppliers,
  3. start up costs (pricing),
  4. samples
  5. narrative conclusion
4.

Proposed Strategies - Promotion (Pricing & Marketing)

Proposed Strategies Power Point

  • Marketing Mix
  • Selecting the Product
  • Distribution
  • Price - Setting
    • Demand-Based Pricing
    • Cost-Based Pricing
    • Competition Based Pricing
    • Time-Based Pricing
    • Mark-up Price
  • Advertising
  • Message
  • Media
  • Publicity
  • Marketing
  • Marketing Plan

Marketing Plan

  1. Write a short term promotional goal for your business. (P232)
  2. Create a Marking Plan for your business.
  3. Identify four strategies that support that promotional goal.
  4. Create at least one example of an item that supports the goal. (ex. flyer, brochure, discount coupon, press release, poster, business cards, newspaper and magazine ads, TV and radio ads)
Louisa’s Gourmet: Marketing Plan
Goal: Average 400 customers per week after year one.
Marketing Mix Strategy
Product
  • Offer wide selection of gourmet foods, including outstanding selection of fresh foods
Distribution
  • Established reliable network of distributors so that products are always in stock
Price
  • Keep prices on packaged goods lower than main competitor
  • Keep prices on fresh products approximately 2 percent above competitor
Promotion
  • Distribute 2,500 fliers describing the store and inviting customers to drop by for free bagel and pint of fresh squeezed orange juice
  • Sponsor high-profile non-profit events, such as 5K races
  • Distribute discount coupons
  • Send press releases to local media, letting them know about the store’s grand opening and its mission
  • Display merchandise attractively in the store

Flyer-1
Flyer-2
Student Created on Own
Student Created using
Microsoft Templates Online
Flyer-3
Student Created using
Microsoft Templates Online
4B.

Proposed strategies - Business Plan - HOMEWORK

Add Section C to the document above that outlines the following information for your business plan.  Use the linked sample. Match heading and sub-headings from the contest guidelines.

Include:

C. Proposed strategies

  1. Proposed pricing policy
  2. cost/price explanation (markups, markdowns)
  3. price relation to competition
  4. factors that could affect the price of the product/service (i.e. competition, political conditions, taxes, tariffs, transportation costs)

  5. Proposed promotional program; promotional activities; media availability, costs, one-year promotional plan outline.
7.

Articles

 

Quiz

30 Questions - 12 T/F, 18 MC

  • Proposed Organization / Hiring
    • Start Up Steps
    • Organizational Structure
    • Hiring Employees/What can you ask?
    • Planned personnel needs
    • Alternatives to adding staff
    • Wages and Salaries
      • Calculate Commission
    • Benefits
    • Managing Employees
    • Employee Evaluation

  • Proposed Business / Set Up Your Business
    • List of Needs
    • Inventories/Re-order points

  • Proposed Strategies / Marketing
    • Marketing Mix
    • Product Position
      • Calculate Market Share
    • Distribution
    • Price - Setting
      • Demand-Based Pricing
      • Cost-Based Pricing
      • Competition Based Pricing
      • Time-Based Pricing
      • Mark-up Price
        • Calculate Mark-up/Mark-down
    • Advertising
    • Publicity
    • Marketing Goals
    • Marketing Plan

    Operations Quiz

Additional Resources

A.



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